Anaheim, CA (April 29, 2019) - Business Professionals of America (BPA) has unveiled a new logo and updated brand identity that aligns its strategic framework and vision so it is known as an organization laser-focused on the professional development and future of our youth, providing the tools, skills and experiences needed to compete, succeed and thrive in the business world. The announcement comes as the organization prepares to welcome more than 6,000 members from across the country to Anaheim, CA this week for the 53rd annual National Leadership Conference.

The updates include a new logo, tagline, design approach, and brand colors. The goals for the new visual identity include creating clear and strong messaging with consistent visuals that are adaptable across various media; conveying an innovative organization that is evolving and future-focused; creating a sense of community that enhances the membership's connection to the organization with a renewed vision and amplified purpose; and elevating the organization's reputation for preparing students for the future. The new elements will be present on the BPA website, social media channels, communications and marketing.

John "Jack" Adams was one of the founding fathers of the Office Education Association (OEA) which later became the organization that we know as Business Professionals of America. He served as our first Executive Director and on the National Board of Trustees.

Michaela Riggins, BPA sophomore from Lamesa High School, won "The Golden Ticket" award for the NO BULL Challenge video contest. NO BULL is partnered with Business Professionals of America and is sponsored by the National Organizations for Youth Safety (NOYS).

Your Board of Directors and Texas BPA Staff is already in Dallas and preparing for your arrival for the State Leadership Conference. We look forward to your arrival. Please be sure to have your paperwork ready so registration can go as smoothly as possible: